A trademark lawyer Naperville IL business owners trust understands that one of the most important aspects of a business is its name. After all, the name of your company is where branding begins — so a company’s name can often play a large part in its success. A skilled Naperville trademark lawyer, such as Konrad Sherinian, also knows that many business owners debate over whether or not it is really necessary to put the time and money toward trademarking their business’ name.
Why Do I Need a Trademark Lawyer in Naperville IL?
There are several reasons why you may benefit from having a trademark lawyer Naperville IL trusts prepare and submit a business trademark for your company. When your attorney submits a trademark application to register your business name, the United States Patent & Trademark Office (USPTO) will conduct a search to make sure that the name has not already been registered by another entity. This part of the process protects you from unknowingly committing trademark infringement on an existing trademark — something that could cause major legal and financial headaches in the future.
A trademark lawyer Naperville IL offers knows that it is much better to know about this information before you actually build that brand recognition and equity.
Thinking about a trademark? We can help.
Does your business make or sell products? Does your business provide unique services? Have you ever considered trademarking your business name or other branding tools in order to help consumers identify your products and to prevent other businesses from using your name/brand? If so, look no further than The Law Offices of Konrad Sherinian, LLC. Our Naperville, Illinois trademark lawyers have extensive experience representing clients as they consider, register, and enforce their trademark protections.
What is a trademark?
A trademark is, typically, a symbol (like the Nike “swoosh”) or a word (like Nike) that can help consumers identify products offered by a certain seller or manufacturer. This helps consumers make more informed choices when they purchase goods. For example, if you believe Nike makes quality shoes, you can rely on the Nike name and symbol to identify shoes manufactured or sold by that specific company. The fact that the name and “swoosh” are trademarked prevents other companies from using the same name and symbol to market different, potentially lower quality products, causing confusion in the marketplace. Trademarks enhance the reliability of the market and help businesses preserve their investment in their brand. Working with an experienced Naperville, IL trademark lawyer can help your business to achieve these ends efficiently and effectively.
How do you acquire a trademark?
Trademarking your business is, in some ways, as easy as being the first to use it in commerce. This alone will provide you some protection from other people who may try to use a similar symbol or word to market their products. However, many businesses choose to register their trademarks formally with the U.S. Patent and Trademark Office. Whether asserting it on your own, or applying formally to the Patent and Trademark Office, your “trademark” will only qualify for legal protection if it meets certain criteria. For example, if your proposed trademark is considered “arbitrary or fanciful” under the law, meaning that it is unrelated to the type of product you make or sell, “Wendy’s” for example, it is more likely to receive protection than it would if you attempted to brand a product as a “hamburger.” But once you work with a Naperville, IL trademark lawyer to formally register your trademark, you will place yourself in the best possible position to protect your branding from would-be infringers. Intellectual property is often among the most valuable of any company’s assets. It is important to treat yours with the care and consideration it deserves.
How can a Naperville, IL trademark lawyer help?
A Naperville, IL trademark lawyer be able to advise you about whether you should consider registering your trademark with the U.S. Patent and Trademark Office, or whether you should consider adjustments to your trademark or marketing strategy to achieve full protection under the state and federal laws which apply to trademarks. An attorney also offer you guidance on many other aspects of your business, including protecting an existing trademark from infringement, etc. other intellectual property issues. Please consider connecting with our firm today. Our intellectual property team is passionate about helping businesses just like yours reach their full potential and we are ready and willing to learn more about what we can do for you.
A trademark lawyer Naperville IL business owners trust understands that one of the most important aspects of a business is its name. After all, the name of your company is where branding begins — so a company’s name can often play a large part in its success. A skilled Naperville trademark lawyer, such as Konrad Sherinian, also knows that many business owners debate over whether or not it is really necessary to put the time and money toward trademarking their business’ name.
Why Do I Need a Trademark Lawyer in Naperville IL?
There are several reasons why you may benefit from having a trademark lawyer Naperville IL trusts prepare and submit a business trademark for your company. When your attorney submits a trademark application to register your business name, the United States Patent & Trademark Office (USPTO) will conduct a search to make sure that the name has not already been registered by another entity. This part of the process protects you from unknowingly committing trademark infringement on an existing trademark — something that could cause major legal and financial headaches in the future.
A trademark lawyer Naperville IL offers knows that it is much better to know about this information before you actually build that brand recognition and equity.
Once you have registered your business name, you have created a protection for your business against other companies that could try to copy your name and benefit from your success. Having the trademark for your business name gives you the leverage you may need to be able to legally stop another business from trademark infringement.
Should any trademark disputes or issues come up, a trademark lawyer Naperville IL companies depend on may collect legal proof via the date you registered your trademark with the USPTO. The trademark registration is your official proof that the business name is yours. This trademark gives you the legal right to challenge any attempts by another entity to try to use your business name or a similar sounding name in order to profit from the goodwill that you have built up.
Smart Financial Decision
Trademarking your business name is a smart financial decision to make. By doing so, you protect other companies from cashing in on your success. If a company does try to infringe on your company name, not only does the trademark registration give you the legal right to stop it. It may also allow you to pursue any financial damages your company may have suffered because of another business’ infringement.
Sherinian Law: A Trademark Lawyer Naperville IL Business Owners Trust
If you are a business owner, it’s important to protect your brand. You probably don’t want to take the risk that some other entity could come along and scoop up your unregistered trademark, allowing them to financially benefit from your reputation and hard work. Whether you are an entrepreneur just starting out or an established company, Sherinian Law offers a full range of trademark and copyright services to assist you in your business needs.
Contact us today at (630) 318-2606 to speak with a respected trademark lawyer Naperville IL has to offer or fill out a contact form from our website.