February 21, 2018
When a person or company finds themselves cast in a negative light, the repercussions can carry on for a long period of time. The result could have a negative impact on the reputation of the business and how their community and potential consumers view them.
A hospital can be particularly vulnerable to wrongful death and medical malpractice lawsuits because of the nature of the work that they do. When it comes to caring for people, there are a number of steps that doctors, medical professionals, and hospitals must take. In doing so, they are able to ensure that a patient is receiving treatment that is up to par with the medical professional standard of care.
When a hospital is deep in the throes of a medical malpractice lawsuit, it is common for the facility to employ a public relations firm relies on to help manage the conversation that is happening in the media and with the public.
Public relations firms are multi-faceted, always changing to meet the needs of their clients. Over the years, PR has changed due to the changes in technology that impacts the way people receive their information. There are a number of services that a PR firm can provide to its consumers that include:
- Crisis Management
- Media Relationships
- Social Media Management
- Speech Writing
Public relations firms represent many different facets that may include hospitals, large corporations, and people who are in the public eye. A publicist may manage the reputation of a company by making them known to the public and managing their visibility online. PR shapes the public image of a person or company and controls the perception the public may have of them.
How Can PR Help Repair a Damaged Reputation?
It is common for a hospital to retain a public relations firm to manage the reputation of the hospital and provide crisis management. A publicist can help to rebuild the credibility of a hospital in a variety of ways. They may do this by:
- Helping the hospital with a rapid response to the problem
- Developing specific charities or foundations
- Helping to manage the media through a series of positive ads about the hospital
- Supporting the hospital in eliminating anything that may be too closely related to the scandal surrounding the hospital
- Sharing positive information about the hospital by highlighting any special awards or strong areas of practice at the facility
Are There Ways a Hospital Can Prevent Medical Malpractice?
It can be expensive for a hospital to deal with medical malpractice lawsuits. As a result, it is in a facility’s best interest to take measures that will prevent its occurrence. There are a number of ways that a hospital can support their employees in reducing the number of malpractice lawsuits.
When a hospital facility is faced with a lawsuit for wrongful death and/or medical malpractice, it will be important to work with a public relations firm. They will be able to provide crisis management when it comes to high profile situations that may be heavily covered by the media.